Surge for Retail
Orchestrating retail
E-commerce, payments, operations, finance and HR on one platform. Live in weeks, not months.
Live and trading
Against four to twelve months for a traditional ERP rollout
To implement
Setup, migration, configuration and training included
Stock figure
Counter, warehouse and website read the same records
Reconciliation
Settlement matched to the sale and posted to the ledger
Why switch
Ten reasons retailers move to Surge
Ordered by what it is worth to the business, not by feature.
Cost
One bill instead of four
The counter, the books, the stock, the online store and the card rail come from one provider on one invoice, instead of four subscriptions you reconcile against each other.
Fifty dollars a month, not two thousand
Our base is $50 with five users included. Enterprise suites quote from $210 per user per month, which is $2,100 for the same ten people.
Nothing to pay to get started
Discovery, setup, configuration, data migration and training are included. Implementation is the largest and most feared cost of changing systems, and we removed it.
Revenue
Sell online on the stock you already have
The storefront trades on the same catalogue, prices and live stock as the counter, so it cannot oversell and orders never get retyped.
Marketing that knows your customers
Every sale builds a customer record, in store and online, which is what makes SEO, performance marketing and lifecycle campaigns actually work.
Control
One stock figure across every outlet
Multi warehouse and multi outlet are standard rather than chargeable extras, so the shelf, the ledger and the website agree.
Card money that reconciles itself
Settlement is matched to the sale and posted to your ledger. Refunds, partial payments and failures are handled in the same place as the sale.
Speed
Trading in about four weeks
A traditional ERP rollout runs four to twelve months. Yours is measured in weeks because the platform is configured rather than built.
No technical team required
You do not need an in house developer or an implementation partner on retainer. Our people set it up and train yours.
Risk
Support on the ground, not by ticket
Local people who can be in your store, in Sinhala, Tamil or English, rather than an offshore queue in another timezone.
Proof
Three things you can check
Processed this financial year
We are the largest payment aggregator in Sri Lanka outside the banks. Your card money is not going somewhere new.
Specialists across three verticals
Services, Platforms and Payments, in four regions, built over more than a decade. The people who make the platform and the people who support you are one company.
Platform, not a reseller arrangement
We own the surge.cloud roadmap, so your requirements become product rather than custom work you pay to maintain.
Named client references available on request under NDA.
The commercials at a glance
Size, cost and timeline
Typical engagement size. Single outlet businesses are usually better served elsewhere.
Per month, plus 2.9% on terminal card volume and 60 basis points on the online gateway. Implementation is free.
Discovery, onboarding, data migration, then go live with hands on support on your first trading day.
Who you will be working with
The problem
You are paying for four systems that do not talk to each other
A till here, a books package there, a separate provider for card payments, another platform for the online store, and a spreadsheet holding the gaps together. Each one billed separately. Each one reconciled by hand. None of them agreeing on the stock figure.
- Stock on the shelf, stock in the books and stock on the website are three different numbers
- Card settlement is matched to sales manually, every month
- Online orders get retyped into the system by a person
- Nobody can answer what a single outlet actually made this week
What you get
Three suites, one set of records
Retail operations
Run the counter and the books on one set of records.
- Accounting: ledger, P&L, balance sheet, cash flow, invoicing, credit notes, VAT and tax
- Stock: variants, batch, serial and expiry tracking, multi warehouse, FIFO, reorder alerts
- Buying: supplier accounts, payment terms, purchase orders, goods receipt against order
- Selling: one order book across store and online, discounts, promotions, refunds
- Point of sale: barcode scanning, fast billing, live stock at the counter, card on the terminal
- Customers: a profile against every sale, in store and online, from day one
Online store
Sell online on the stock you already trade on.
- Storefront on your own domain with catalogue, search, cart and secure checkout
- Business website built from retail templates, carrying your branding
- Availability driven by real stock across every outlet, so the store cannot oversell
- Card and wallet acceptance with 3D Secure, digital receipts by SMS and email
- Online orders land ready to pick and pack. No manual entry, no export file
People and payroll
Hire, roster and pay your team without a second system.
- Requisitions, job postings to your careers page, applications captured into a pipeline
- Shortlisting, interview scheduling, offers that become employee records with nothing re-keyed
- Clock in and out, shifts and rosters, timesheets, overtime, biometric capture
- Leave entitlements, accruals, requests and approvals
- Salary structures, payroll runs, statutory deductions, payslips and disbursement
- Payslips, leave balances and attendance on mobile, without asking the office
Payments
Payments built in, not integrated
We already power over 40,000 merchants across Sri Lanka.
At the counter
- Android terminal connected to the till, so the amount passes across automatically
- Insert, tap and scan to pay QR on one device
- NFC contactless across all major card networks
- Built-in thermal printer for instant receipts
- Dual connectivity on SIM and Wi-Fi
- Trilingual interface in Sinhala, Tamil and English
- LinkPay payment links sent from the terminal
Online
- The gateway behind your checkout, and behind any storefront you keep
- Visa, Mastercard, Amex, Diners Club, UnionPay and Discover
- PCI DSS compliant with 3D Secure authentication
- Works with major plugins including WooCommerce
- Local and international card acceptance
Settlement is matched to the sale and posted to your ledger. No manual data entry between the counter and the accounts. Refunds, partial payments and failed transactions are handled in the same place as the sale.
Pricing
What it costs
One monthly figure, one card rate, nothing to pay to get started.
Includes 5 users, all three suites, hosting, backups, security and product updates
Add and remove users as your team changes
Plus 60 basis points on payments taken through the online gateway
Discovery, setup, data migration, training and go-live support
Everything in that figure
- Surge Cloud Retail: accounting, stock, buying, selling, point of sale, customers
- Surge Cloud Online Store: web store, business website, integrated checkout
- Surge Cloud HR: hiring, employee records, attendance, leave, payroll, performance
- Cloud hosting, backups, security and every product update
- Configuration of your company, outlets, stock, tax and users
- Local support and onboarding, on the ground
Custom development is quoted separately, at subsidised rates. Everything listed above is included in the monthly figure.
How that compares
Enterprise suites quote from $210 per user per month billed annually, which is $2,100 a month for the same ten people, before implementation.
Why retailers switch
The capability of an enterprise system, without the enterprise project
| Traditional ERP | Surge Cloud | |
|---|---|---|
| Time to go live | 4 to 12 months | Weeks |
| Cost to implement | Very high, quoted per project | Free |
| Technical team needed | Yes, in house or a partner | No, unless you want custom work |
| Multi outlet support | Complex and chargeable | Built in as standard |
| Card payments | A separate provider to integrate | Native, on our own rail |
| Online store | A separate platform to sync | Same catalogue, same stock |
| Support | Offshore, by ticket | On the ground, local |
Getting started
Live in about four weeks
01. Discovery
Short sessions to map how you trade today: outlets, stock, suppliers, channels, team and the reporting you actually need.
02. Onboarding
We set up your company, chart of accounts, warehouses, item catalogue, tax, outlets, POS profiles, users and permissions.
03. Data and migration
Opening stock, suppliers and customers loaded. Counter staff, buyers and finance trained on the parts they use.
04. Go live
Terminals connected, online store published, first trading day supported hands on. Then ongoing local support.
Next steps
One platform. Every retail operation.
01. See a demo
Surge Cloud running a retail scenario, against outlets and stock lines that look like yours.
02. Discovery session
A few short sessions to map your current setup, accounts, outlets, channels and team size.
03. Get a proposal
Your monthly figure, your per user fee, your card rate, and a go live plan with dates.